
e-Reputation
We have entered the era of “all media”! In a media universe characterized by the multiplication of the transmitters and an inflation of the text, the leaders must propose a vision of the role of their company in the company by capitalizing on their expertise.
In the digital sphere, the distinction between internal and external communication tends to disappear. Leaders must now embody the raison d'être of their business, both a long-term vision that allows them to put their action in perspective and rooting their action in corporate identity and values.
The Digital Leader program

Communication has given way to conversation. The success of a digital influence strategy now rests on its incarnation by the leader, his ability to put forward a certain vision of the future and to mobilize an entire community around him.
CONVERSATION
Today, society expects companies to engage in a coherent manner in all dimensions of their activities. It expects leaders to have real leadership based on their ability to put their actions into perspective, to project themselves into the future and to imagine the role of their company and their sector in society.
INCARNATION
The leaders must today embody the raison d'être of their company on social networks, in front of the employees of the company but also in front of the company. They must be able to demonstrate their understanding of social issues from the raison d'être of their business.
AMPLIFICATION
Thanks to semantic analysis, we can base data on positioning strategies and multiply their impact. Thanks to social listening, we can anticipate new trends. Thanks to AI, you can amplify your community on social networks.
