Responsible communication

Companies can no longer ignore the environmental and social impacts of their activities. More than ever, communications departments are called upon to mobilize their stakeholders to make a positive contribution to sustainable development. They must communicate in line with new expectations and new rules.

Increasingly framed, communication is evolving: avoiding misleading messages (purpose, social and greenwashing), reducing our environmental footprint, demonstrating our impact and creating new inspiring stories are the pillars of an approach that is now unavoidable.

Communicate its commitments through evidence, avoiding misleading environmental claims in accordance with the law.

Design events, content and tools to limit their environmental and social footprint.

Mobilize inspiring, transformative imaginations aligned with its raison d'être, in the service of ecological and social transition.

Driving your transformation

Integrating responsible communication into your practice in a concrete and sustainable way means implementing an operational change management strategy tailored to your challenges.  

We can support you at every stage of this transformation, whether by training and raising awareness among your teams, with a view to their concrete adoption of the principles and methods of responsible communication, by setting up precise management and control of your communication actions, or by defining responsible communication strategies.  

Our "Fundamentals of responsible communication" offer

In practical terms, how do you get started with a responsible communications initiative? WEMEAN can help you take the first steps with your team:

Masterclass training 

"Everything you need to know about responsible communication". 

  • 3-hour training session for up to 15 people, face-to-face or hybrid.
  • The "Everything you need to know about responsible communication" masterclass provides an introduction to the major issues and new standards involved in this approach to communication.

Appropriation training


  • Half-day face-to-face exercise session with a maximum of 15 people.
  • How do you use the expression "sustainable development"? Or "carbon neutrality"? When can you turn a figure into proof of commitment? How to react to an environmental crisis?

A practical guide to responsible communication

  • Vision and charter for your responsible communication
  • Leaflet adapted to your communication challenges.
  • The practical guide to responsible communication, an essential document for implementing this approach in your communications team.

Direct benefits

Beyond the social and environmental impact that a responsible approach to communication can bring, this approach also benefits your communication:

  • Comply with the law, meet certification and label requirements, improve the company's ESG rating.
  • Prevention of internal and external environmental and social crises
  • Mobilizing employees and stakeholders