Responsible communication
Companies can no longer ignore the environmental and social impacts of their activities. More than ever, communications departments are called upon to mobilize their stakeholders to make a positive contribution to sustainable development. They must communicate in line with new expectations and new rules.
Increasingly framed, communication is evolving: avoiding misleading messages (purpose, social and greenwashing), reducing our environmental footprint, demonstrating our impact and creating new inspiring stories are the pillars of an approach that is now unavoidable.
Communicate its commitments through evidence, avoiding misleading environmental claims in accordance with the law.
Design events, content and tools to limit their environmental and social footprint.
Mobilize inspiring, transformative imaginations aligned with its raison d'être, in the service of ecological and social transition.