Our
Philosophy

Activate the purpose of corporate projects to contribute to a positive transformation of society

By activating meaning[mean] and mobilizing collectives[we], make the contribution of companies the new normal (the new normal).

WEMEAN's teams are committed to creating meaning and impact for the actions of managers and companies in society.

the team

Today, our team is made up of talents and experts with diverse and complementary backgrounds, all of whom share the same values, culture and commitment in the face of global change.

After more than 15 years advising companies and their executives on their communications and influence strategy, WEMEAN was born of a shared ambition: to create meaning and give impact to their actions in a critical society in need of committed, transparent and responsible leadership.

Léa Lemercier

Project Manager

Complete biography

Trained at KEDGE Business School in sustainable transformation after a course in political science at ESPOL, Léa puts her expertise at the service of corporate transition.

Maxime Dubouchaud

Project Manager

Complete biography

A graduate of Sciences Po Paris and EHESS, Maxime joined WEMEAN to put his skills at the service of the general interest.

Marie Chevalley

Consultant

Complete biography

Convinced that sustainable value comes from the meeting of economic strategy and environmental responsibility, Marie joined WEMEAN to help companies transform their business models.

Sonia Tir

Manager

Complete biography

Sonia Tir joined WEMEAN in 2025 to support executives in their sensitive communication, public image and societal commitment challenges, by mobilizing her in-depth knowledge of institutions, opinion dynamics and contemporary narratives.

Guillaume Jubin

Chairman - Partner

Complete biography

In addition to implementing and managing their communications strategies, over the last few years he has been called upon to manage numerous crisis management, media, political and social missions for private and public companies, as well as strategic missions to support change and transformation.

Takfarinas Chabane

Associate

Complete biography

He began his career as a consultant at Eurogroup Consulting before joining the cabinet of the Minister for Productive Redress and then the Economy, where he was advisor in charge of attractiveness policy, FDI and economic intelligence (2012-2014). Since 2016, he has been investment director at Orange Ventures. There, he steered the creation of the impact investing fund launched in May 2021.

Augustin Doutreluingne

Manager

Complete biography

With a wealth of experience and a background in literature and the social sciences, he works on communications strategy, influence and crisis management, as well as on purpose and positioning assignments.

Frédéric Latrobe

Associate

Complete biography

With over 15 years' consulting experience working alongside the heads of major public and private companies, he has developed expertise and experience in the design and management of communication strategies, press relations, crisis management and event strategies.

Clément Reyne

Associate

Complete biography

Clément REYNE was communications and press advisor to several ministers before working with corporate executives and executive committees. An expert in public relations, media relations, influence and crisis communications, he also works on defining the purpose of companies.