📰 Lectures Raison d'être: History of corporate contributions. La Banque Postale. Philip Morris France.

On a regular basis, WEMEAN shares with you its recent readings on raison d'être and mission-driven companies.

Our selection of the week's raison d'être and mission-driven company :

💡 History of the social and environmental contribution of companies

Journalist Antoine Reverchon traces the history of the corporate social and environmental contribution in Le Monde. The history of this idea, which has evolved between utopias and concrete advances, saw a major development in 2019 with the Pacte law. An article to take stock of the foundation of current schemes!

💡 La Banque Postale, a raison d'être and soon a company with a mission

In La Tribune, Philippe Heim, Chairman of the Executive Board of La Banque Postale, explains the reasons behind the company's decision to adopt a raison d'être and to begin the transition to a mission-driven company. It's an approach that enables this "citizen by design" bank to reaffirm its positive impact and innovate on behalf of its stakeholders.

💡 Rationale & sectors deemed " negative impact "?

Can raison d'être be claimed in sectors with a reputation for " negative impact "? That's the challenge facing Philip Morris France, which has adopted a raison d'être to radically transform its approach to its business: " We're building towards a world without cigarettes.

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