More than ever, people expect companies to take a stand & commit to a fairer, more sustainable society.
Her experience as an advertising executive and corporate consultant has confirmed Alizée's conviction that, beyond economic performance alone, questions of meaning and impact must guide a company at every level & be accompanied by concrete, measurable and transparent actions.
She took her first steps as a communicator at BETC, where she helped French and international companies develop and deploy their purpose among their various stakeholders. She has also worked with clients on brand architecture, employer promise and communications strategies.
She joins WeMean in August 2022 to continue working on the development of projects that combine performance, commitment & responsibility and their deployment through impactful, inspiring & differentiating stories.
Alizée holds a Master's degree in management from ESCP Europe, with a specialization in consulting and strategy.
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We're constantly looking for new ways to give meaning to what we do. We write to share our values and give voice to our convictions!