Read the full interview with Michel Germond, senior consultant, to present the WEMEAN study: " Raison d'être et société à mission: où en est le SB120? ".
At Boursorama's invitation for the " Ça vaut le coup! " program, Michel Germond discussed in detail the results of the WEMEAN study (November 2021) and the need for organizations to seize the opportunity to formalize their raison d'être.
What concrete commitments does the raison d'être make?
The letter of the PACTE law enshrined the notion of raison d'être in the Civil Code. Today, it is a strategic asset that SBF120 companies have been gradually seizing on since 2019.
"69 of the 120 largest market capitalizations on the Paris stock exchange have given themselves a raison d'être.
Michel Germond (senior consultant)
In this interview, find out what we've learned to convince you, in turn, that raison d'être is a real compass, at the service of business and corporate commitment.
This gives concrete expression to our conviction that, as objects of collective interest, companies need to assume their new role in order to "contribute to a positive transformation of society". contribute to the positive transformation of society. "
Raison d'être: statutory or declaratory?
The raison d'être is at the heart of the company's project: it inspires a genuine management strategy, because it expresses the profound meaning of the business model.
Even if declarative, the raison d'être commits the whole of society. It's essential to put it into practice, to provide tangible proof that the company is taking action and having a positive impact on society.
"Companies are a suspicious usual. We have to prove that there are actions and that they have an impact."
Michel Germond (senior consultant)
The benefits are manifold. Giving meaning to your business means giving meaning to all your stakeholders: investors, customers, (future) employees, business partners.
Would you like to talk to team members about your issues or your raison d'être project? Don't hesitate to contact Maxime Rassion: maxime.rassion[a]wemean.com.
