On a regular basis, WEMEAN shares with you its recent readings on raison d'être and mission-driven companies.
💡 How well known is the raison d'être of companies and the mission-driven company?
How familiar are the French with the concept of CSR? How do they perceive the company's raison d'être and mission? The study carried out jointly by the Observatoire Société et Consommation in collaboration with Trusteam Finance and relayed by La Tribune provides some enlightening answers. One thing is clear: the vast majority of people surveyed have never heard of a raison d'être or a mission-driven company.
💡 La Poste becomes France's first company with a public mission!
Following on from La Banque Postale 's announcement last July, La Poste Group is taking on a resolutely pioneering role by becoming the first French public company to adopt the status of mission-driven enterprise. Read Muriel Barnéoud's (Director of Corporate Social Responsibility) interview with Carenews to find out more!
💡 Startups & positive impact: labeled, certified or discouraged?
French positive-impact startups are looking to certify their approach in order to publicize their commitments, but find themselves discouraged by the complexity of existing labels. Les Echos Entrepreneurs tells us more.
