Communication & Influence
Today's business leader can no longer simply be the company's chief strategist. He must become the ambassador of his raison d'être, and the Chief Meaning Officer in his own right: in this way, communication can once again rhyme with influence, the leader reveals his ability to embody his vision, and the company fully exploits the coherence of its positioning, culture and strategy.
Influence is then based on the recognition of expertise and its valorization within a qualified and committed ecosystem.