Communication & Influence

Today's business leader can no longer simply be the company's chief strategist. He must become the ambassador of his raison d'être, and the Chief Meaning Officer in his own right: in this way, communication can once again rhyme with influence, the leader reveals his ability to embody his vision, and the company fully exploits the coherence of its positioning, culture and strategy.

Influence is then based on the recognition of expertise and its valorization within a qualified and committed ecosystem.

Our beliefs

Today's business leaders must embody their company's raison d'être. If they act as its guarantor and ambassador, the company's raison d'être becomes a source of meaning and support, both internally and externally.

The Leadership for Impact program positions company executives as "thought leaders" on strategic issues in their sector, within a broad professional ecosystem.

WEMEAN's support for the Leadership for Impact program is based on 3 principles

Incarnation

Today's leaders must take charge of the company's "why? question. He or she must take on the role of guarantor of the company's raison d'être - internally - and ambassador - externally.

Coherence

Today's leaders must make the company's shared convictions an asset that they can mobilize in the service of their leadership. This consistency is now a brand asset in its own right.

Mobilization

The mark of true leadership lies in its ability to be shared. The leader must not only unite around a vision, but also lead by building a network of alliances inside and outside the company.

Vision

Formalization of high value-added content, media training and distribution to opinion leaders and journalists to broaden the executive's circle of influence and enhance the company's reputation.

Position

Identification of contemporary and forward-looking themes aligned with the profile and expertise of the manager, the company's culture and sector. Promotion via traditional media and social networks.

Amplification

Meeting and exchange programs, participation in public debate, identification of circles of influence and opinion relays likely to strengthen the influence of managers and the positioning of the company...