In the face of society's new expectations, the executive can no longer be content with being the company's chief strategist. He or she must become the ambassador of the company's raison d'être, the Chief Meaning Officer in his or her own right!
More than ever, a leader's impact depends on his or her ability to embody his or her vision. Impact is based on the consistency of this positioning with the company's culture. Impact is based on the recognition of expertise and its valorization within a qualified and committed ecosystem.