Purpose & Mission
For companies, raison d'être is the vector of meaning, action and performance. In a society faced with major and rapid upheavals that challenge companies about their place and role in shaping the future, raison d'être creates a horizon for both the individual and the collective.
This horizon is that of the company's usefulness in line with its strategy.
Increasingly, this is where the key to recruiting and retaining talent lies, as well as building trust and stakeholder support.