The Covid19 crisis marked the return of the state to the heart of corporate life, between strong political regulation, public interventionism and policy planning in the general interest.
Public authorities need to quickly identify tried and tested solutions that work directly in the field To achieve this, national and local elected representatives and public authorities are increasingly turning to the expertise of companies, the ideas of their managers and the know-how of their teams.
Rooted in their local area, companies are the ones who know best the needs, opportunities to be created and obstacles to be overcome on the ground.n: their feedback from the field has become invaluable to public authorities, whose projects are ambitious but whose human and financial resources are modest.
Thomas Courbe, Director General of Enterprises - Ministry of the Economy, Finance and Recovery (Acteurs Publics - Interview of November 15, 2019)
Because of the human, financial, economic, social, environmental and territorial impact of companies in our country, public authorities expect companies to make a commitment and contribute resolutely to the advancement of society and local communities.
This impact must therefore be positive.f: i.e. lasting, tangible and measurable in the territories, and capable of creating consensus in an increasingly archipelagic society.
Positive impact has now become a condition of institutional impact with public authorities.s: knowing how to demonstrate your real positive impact helps you get your message heard with empathyto stand out from the competition with legitimacy and become a key partner for public authorities with impact.
What's at stake here is the long-term survival of companies and the reason for their existence, not just for not disappearing: the managers who can demonstrate their company's contribution to society and local communities will be the ones who are listened to by the public authorities..
Our conviction: only companies identified as having a positive impact on society will be considered by public authorities as privileged partners in public decision-making.
Companies therefore have everything to gain by engaging in Positive Public Affairs ® - that is committed in a solutions-oriented approach, based on a positivist method ofexpertise and adopting anethics - to make the best case for their proposals and make themselves indispensable to national and local public authorities.
By contributing to public policy through the transmission of proven solutions and the evaluation of their medium-term impact, so as to be identified as a partner in public decision-making.
Example: better assert the company's position, by assessing the impact of a legal standard in a given territory to identify the obstacles to be overcome and the opportunities to be accelerated.
By providing tangible proof and passing on feedback from the regions where the company is based, to be identified as a key reference for its issues.
Example: support each position put forward by the company with tangible, expert and budgeted evidence.
Through a method of transparency and continuous information to public authorities, as well as open consultation with stakeholders and civil society, to be considered, in crises as in calm times, as a legitimate interlocutor to plead its positions to public authorities.
Example: publish your arguments and data, and keep your contacts informed as you go along, so as to better alert them and benefit from their support in emergency situations.
WEMEAN can help you define and activate your public affairs strategy, providing you with solutions, ideas and a professional approach on a daily basis.
My organization belongs to an industry that is highly regulated by public authorities.
I need to be able to interact regularly with the public authorities to get my message across, know my value proposition and be involved in changes to the law and regulations in my sector.
I'm anticipating / experiencing an institutional crisis affecting my organization's activities and reputation.
I need to know how to prioritize and rank information to maintain and perpetuate my organization's close, working and trust-based relations with the public authorities.
I want to make my organization's value proposition known to my institutional ecosystem, so as to be identified as a key player by the public authorities in my sector.
I need support to target the benefits of my value proposition, better connect them to the interests and agendas of public authorities, and create lasting links with my institutional ecosystem.
I'm rooted in a region or I want to anchor my activities in a region to be identified as a major player in its economic dynamics.
I need to connect with local, metropolitan and regional institutional ecosystems to create information links and economic partnerships, in order to best respond to the projects and ambitions of local public authorities.
My aim is to bring an issue to the forefront of public debate, so that we can better challenge the public authorities, and involve civil society to a greater extent.
I need support to target the subject and conduct a consultation with civil society using online consultation and #CivicTech tools.
I want to improve my public affairs experience, both in hard skills (editorial writing, monitoring...) and soft skills (speaking at institutional meetings, managing a public affairs team...).
I need to be accompanied and trained by public affairs experts to benefit from their feedback and best practices.
I'd like to be able to benefit from a public affairs intervention force, but I don't have the means to recruit an in-house team within my organization.
I need to be able to outsource this lobbying force to WEMEAN, to benefit from their strengths in strategic advice, networking and operational activations.
Whatever your organization's needs, WEMEAN deploys the full force of its strategic consulting and operational activation capabilities through adaptable, scalable Positive Public Affairs programs.
Objective:
Synthesize your messages and arguments in written, editorialized documents to convey your positions quickly and clearly to public authorities, in line with the agenda of your contacts (see program 2) and upstream and/or downstream of your meetings (see program 4).
Our support :
Our added value:
Our mastery of institutional codes and registers enables us to connect your issues to the expectations of public authorities.
Objective:
Anticipate risks and opportunities and analyze institutional ecosystems in order to sequence the organization's institutional interventions and interactions with public authorities.
Our support :
Our added value:
Our expertise in public, legislative and regulatory procedures enables us to anticipate stages, customs and institutional power relations.
Objectives for the national consultation :
=> WEMEAN's CivicTech partner platforms enable nationwide consultations.
Objectives for local consultation / territorial public affairs :
=> WEMEAN's partner public affairs and economic intelligence platforms enable localized, personalized activation of territorial public affairs strategies.
Our support for national consultations :
Our support in local consultation and territorial public affairs:
Our added value:
Objective:
Directly advocate your positions to public authorities, covering your entire ecosystem, from the technical to the political, in order to establish and maintain a working relationship, and help you monitor the evolution and application of a public decision as closely as possible. This program can be activated for both current and crisis agendas.
Our support :
Our added value:
We provide advice and follow-up throughout the interview activation process, from the request for interviews, their personalized preparation (with recommendations on content, messages and form), through to debriefing and follow-up over time.
Objective:
Identify the golden rules and informal codes of institutional interviews in order to train in real-life conditions, acquire the method for interacting with political decision-makers and ensure that your messages are properly disseminated and understood during interviews.
Method :
Learn tacit rules and codes by training in real-life conditions
Our added value:
Previous professional experience in a political environment enables us to meet the expectations of institutional contacts in interview situations.
Opinions, news and inspiration: to find out more about our collective convictions and commitment, alongside our customers.
